Mavi’s – ECOMSTACK

Mavi's

Fermented food and beverage company offering natural, preservative-free drinks and foods. Ideal for all age groups and events, including family gatherings.

Founder's Insight

The health beverage industry is growing, with consumers looking for healthier alternatives. Competition exists, but there’s potential to differentiate with Indian-inspired fermented drinks like beetroot, garlic, and “Kaanji.”

Team Member Expertise

Founders passionate about health. Small team focusing on R&D, production, and marketing.

Vikram and Meenakshi

Founders:

Mumbai

Location:

Social Media:

40 lakhs INR for 2% equity to expand R&D and marketing.

Investment Ask:

Brand USP

Offering preservative-free, natural, and fermented drinks with Indian-inspired flavors, not commonly found in the market.

Pricing Strategy

₹200 – ₹250 per bottle, targeting premium consumers.

Positioning

Premium health beverage brand blending global fermentation trends with Indian ingredients.

Marketing & Sales Channel

Direct sales at events, leveraging social media, influencer marketing, and engaging health-conscious communities.

Operations & Supply Chain

Traditional fermentation methods, preservative-free, with a mix of in-house and contract production.

Revenue Streams

Direct sales through events, pop-up stores, online via website, and health food retailer partnerships.

Profit Margins

Tight margins due to short shelf life and premium ingredients. Aim to lower production costs while maintaining quality.

Growth Approach

Expand product offerings to include more Indian-inspired fermented foods, grow brand awareness, increase online sales, and educate the market about the benefits of fermented foods. Focus on scaling production while maintaining product quality.

Target Market

Health-conscious individuals, upper-middle-class, and elite consumers.

Past Performance

14.5 lakhs INR in sales last year, 12 lakhs INR the year before. Projecting 35 lakhs INR this year with continued growth.